Live Fashion Modeling
“Live Fashion Modeling” refers to the model that is viewed “in-person” as they show or demonstrate the wide range of garments and accessories related to the fashion industry. The model is "in-person" versus a model that is only in a photographic print. The models who are involved with live fashion modeling work in a variety of settings where the model is participating in promoting a “fashion-related” aspect of modeling. Fashion versus a non-fashion booking is the key to this type of modeling. The following are some instances of where a model can work by bringing “life” to the fashion that they are wearing either for the clients who hire them or the consumers who are viewing them. (*It is always important to remember who is hiring the model and keeping in mind their view of how they want to be represented by the model.)
Runway Fashion Modeling: (a.k.a. Runway Modeling)
Think of “fashion shows” where you see models on the runway…that is one of the kinds of modeling that is used to show “fashions” (not always high fashion, though) to groups of people. It can range from a runway show to a group of consumers at the local mall, or even a special event for an organization. At the high end of “fashion” is where the seasonal runway shows occur all over the world showing off the fashion designs of many popular and new designers. “Haute Couture” is the French word for high fashion (the very unique, expensive & one-of-a kind garments) and “Ready to Wear” is a term used for garments made for mass production (factory made) and each will have separate showings and types of models, too, depending on the designer or retail establishment, etc.
Informal Fashion Modeling: (a.k.a. Floor Modeling or In-Store Modeling)
Informal modeling has a more casual atmosphere such as strolling through a specialized department store and getting up closer to the store’s patrons. The consumer may have a closer inspection of what the garment looks like “off the hanger” and on a “live” person versus a store mannequin. This is another area where personality is important because that model is representing the store, too, as well as presenting her outfit. Don’t let the name “Informal Modeling” be taken lightly as “easy” or “not as important” because as with all modeling jobs there are varying degrees of personal conduct that should be handled professionally. Also, some people may refer to “informal modeling” as “floor modeling”. (Once again, depending on who you are communicating with is where you may hear different terminology, so that’s why it sure doesn’t hurt to familiarize yourself with the model’s glossary.)
Showroom Fashion Modeling:
A “showroom” is a place that can be used by the manufacturer or designer to display garments to the potential “buyers”. Models are used to show the fashions and some may even work full-time exclusively at this kind of modeling job. It’s not unheard of for a full-time showroom model to have other tasks that they perform in the office, too, so occasionally getting coffee, answering phones, etc. may be part of your job description.
“Salon” or “House” Fashion Modeling:
This category of modeling refers to models who work for “creative and artistic individuals” like designers, fashion stylists, hairstylists, etc. who experiment with new looks to show to customers. For example, a fashion designer’s “house model” is the model who the designer works with through the process of their “creation”. The model may participate in their special private collection events, too, as well as travel with them for trunk shows.
Fit Fashion Modeling: (not to be confused with the word “fitness”)
This model type is essentially an “interactive mannequin”. A good fit model must not fluctuate in size and they must stay consistent in their measurements because they are the models that a garment’s sizing pattern is made in the initial “sample” process. For example: A designer may use a size 6 female model (or perhaps a size 40 male model) as the initial fit model. From that one size all other sizes are adjusted accordingly later in the process. Different size fit models for petites, tall, plus-size, etc. come into the process down the line, too. Did you ever wonder why the same size can run larger or smaller depending on different designer labels? Even though there may be “somewhat” universal sizes that designers use to make garments, consider it a range dependent upon the fit model that the designer uses to tailor the clothes on.
A fit model usually has some input when asked upon by the designer for their input to the “fit” of the garment. Talented fit models that have some fashion background or knowledge about fashion can offer their honest opinions when asked about how the garment feels on them, how well it fits on their body with movement, etc .
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